Statement of Principles

the Web’s prevailing commercial paradigm of end user surveillance, data extraction and analysis, and behavioral manipulation;

ethical business practices based on a company’s human-centric, trustworthy, and mutually beneficial relationships with its clients, customers, and patrons;

corporate governance elements that include fiduciary-based duties of care, confidentiality, and loyalty;

with like-minded Web companies and other stakeholders in a “coalition of the willing” of edge-empowering technologies;

professional codes of conduct and best practices, investigate possible certification regimes, develop supportive public policy positions, and undertake other actions to help create a sustainable Web ecosystem; and

their voluntary involvement in the Alliance and its activities.